Uganda Reach the Aged Association (URAA)

Project area: Health Enterprise

Project Name: Seeking to expand clientele and product uptake

Company/Promoter description: Uganda Reach the Aged Association (URAA) is a registered not-for-profit organization seeking to confer dignified, poverty-free old aging. Membership is voluntary and the scope of the organization is national. URAA has a membership of over 480,000 older persons across 80 district associations. URAA promotes the quality of well-being of older persons through service provision and rights-based advocacy. URAA raises awareness and counters stigma whilst promoting equitable access to economic empowerment, social welfare, treatment, care, and support.

Project Description: URAA seeks to set up a Health and Wellness Centre as a social entrepreneurship business project. It is aimed at providing health and wellness care coordination and medical management for older persons. Nursing homes for seniors are alien to African culture. Older persons continue to play a central role in Ugandan day-to-day living. They are figures of authority, references for information and knowledge, custodians of wealth, etc. However, although families take care of the elderly, they are unable to give it the quality demanded because of other pressures of life that call for their attention. The Health and Wellness Centre will address this gap. Services offered will include physiotherapy, geriatric care, coordinating patients’ medical care at their homes, transportation, and accompaniment to medical appointments, generation of comprehensive, personal medical charts, and storage of medical records. In delivering these services, the eight dimensions of care (emotional, environmental, intellectual, physical, occupational, spiritual, social, and financial) shall be holistically embedded.

Project objectives: This being a social enterprise the funds raised will be injected back into URAA to re-finance its operations and growth.

Promoter contribution: Salary payments for the first year.

Partnership Request: EUR 400,000 is required to fund this start-up venture.